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ABOUT DEFY

As a modern communications firm, this is often the section where we tell you we’re made up of altruists with endless determination and smarts, and that if you partner with us, we’ll inevitably change the world together. And we believe we will. But that doesn’t come on a wing and a prayer.

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We Listen

Our approach starts with listening. We want to listen as thoroughly as possible as we get a sense of your organization, the landscape of your work and the details of your current challenges and needs. We are fully focused on understanding what you are working toward within the context of the current environment to help devise actionable ways of advancing your agenda, efforts or cause.

We Research

We promise to never let the speed of information outrun your message. This requires knowing as much as possible about the current conversation and message landscape relative to your audiences and stakeholders. To acquire these insights, we combine modern and traditional methods of gathering data and analytics with deep network analysis and sources of information from our digital lives.

WE STRATEGIZE

Our core offering is strategy activated through communications. We use data and analytics to gain insights that will drive the communications strategy toward the desired outcome. Whether it is to advance your brand, messages, annual report, overall content, digital presence or for a specific campaign, we promise that what we develop with you will be informed and targeted to the right outcomes.

We activate

Once the strategy is set, we will work with precision to execute it with you, supporting you or on your behalf. We will utilize unique tools to measure results so there is a clear sense of how well we are telling stories, delivering messages, feeding content, and most importantly, creating experiences that help propel your success. We promise to always be refining and learning so that our work together only gets better and better.

ABOUT DEFY

As a modern communications firm, this is usually the section where we tell you that we’re made up of altruists with endless determination and smarts, and that if you hire us, we’ll inevitably change the world together. And we believe we will. But that doesn't come on a wing and a prayer.

Read more
about

We Listen

Our approach starts with listening. We want to listen as thoroughly as possible as we get a sense of your organization, the landscape of your work and the details of your current challenges and needs. We are fully focused on understanding what you are working toward within the context of the current environment to help devise actionable ways of advancing your agenda, efforts or cause.

We Research

We promise to never let the speed of information outrun your message. This requires knowing as much as possible about the current conversation and message landscape relative to your audiences and stakeholders. To acquire these insights, we combine modern and traditional methods of gathering data and analytics with deep network analysis and sources of information from our digital lives.

WE STRATEGIZE

Our core offering is strategy. We’ll use data and analytics to gain insights that will drive the communications strategy toward the desired outcome. Whether it is to advance your brand, messages, annual reports, overall content, digital presence or for a specific campaign, we promise that what we develop with you will be informed and targeted to the right outcomes.

We activate

Once the strategy is set, we will work with precision to execute it with you, supporting you or on your behalf. We will utilize unique tools to measure results so there is a clear sense of how well we are telling stories, delivering messages, feeding content and most importantly, creating experiences that help propel your success. We promise to always be refining and learning so that our work together only gets better and better.

STRATEGY ACTIVATED THROUGH COMMUNICATIONS

Our Approach

Helping to advance causes, issues and movements with communications takes much more than just a well-timed story in the media. In today’s world, your communications have to be as modern as the digital gadgets we charge by the bedside every night. And we’ve got the best in next-generation thinking to make it so.

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Communications counsel

As we listen to you about your organization, team, challenges and opportunities, we'll put our experience and thinking to use with thoughtful guidance.

Landscape analysis

We can help fully analyze what people are saying about the issues, causes and movements you care about and determine how well your messages are being received, identify key spokespeople and other influencers.

Network Analysis

We want to help build advocates and champions for your issue, cause or movement. It starts by analyzing and understanding the full network of individuals associated with the topic.

Audience Insights

We combine formal and informal methods to gain the most important insights from your audiences. This information helps lay the groundwork for achieving the outcomes you desire.

message testing

We'll engage key stakeholders, influencers and your audience directly and respectfully to ensure messages will help change hearts and minds.

Digital intelligence

We use sophisticated tools to analyze what is being said about the issues, causes and movements you care the most about, and we can segment our insights by category and audience.

Communications Planning

Need assistance in putting together your annual communications plan, an organizational change plan or campaign? We can do the heavy or light lifting in putting together your strategies and plans.

Content Marketing

Creating content strategies can become a ball of yarn. We can help develop smart content---whether print, web, video, photos or digital assets, and help market your content so your audiences see it, feel it, and most importantly, experience it.

Media relations

We have years of experience in working with journalists to help craft stories and shape narratives for the public good.

Crisis communications

The key to managing crisis is always shortening the amount of time within it. We'll stand alongside you as we help strategize how to minimize the time spent in crisis.

digital strategy

We'll find the smartest ways of incorporating or building your social channels and web presence in a way that fully integrates your most important messages while never veering too far from the overall goal.

events

We'll help build momentum for your issue, cause or movement through the power of conferences and events. We'll work with you in strategizing the agenda, getting the word out, inviting speakers and developing and designing collateral.

Influencer Strategy

Engaging the organizations and individuals who can help build momentum for and catalyze your work is an essential part of any social impact plan.

Impact Messaging

We'll combine our tested and proven messages with a sophisticated formula for determining when and how to deploy them to maximize the effectiveness and stickiness of the message.

Awareness Campaigns

Getting eventual action first starts by increasing awareness and understanding of an issue, cause or movement. We'll use the most effective tactics available to ensure your targeted audiences are in the know.

Capacity Building

Delivering society the outcomes it deserves takes great focus and coordination. We can provide technical assistance for you, your partners, your grantees or your peers to make sure messages are aligned, strategies are in place and internal capacity to carry out tactics is in order.

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WHY DEFY?

Want to get into the head of Defy Communications? What better way than reading and hearing what we think about being advocates for the social good, and the importance of communications in achieving it.

The Defy Blog