Our Approach

OUR APPROACH

About-Defy4

We promise to never let the speed of information outrun the movement or message. We analyze the landscape based on new and traditional methods of gathering data and analytics, and we combine that with a deep network analysis to inform strategies that:

  • Build capacity through unified and impactful messaging;
  • Strengthen alliances between groups working toward a common goal;
  • Understand who influences the influencers;
  • Ensure collective stories and experiences are shared at the right time and in the right way to stick in the conscious of the target audiences;
  • Activate campaigns to build awareness, understanding, commitment and action.

COMMUNICATIONS IS ABOUT EXPERIENCE

We believe that through collaboration we can create shared understanding that is crucial to changing hearts and minds. By aligning networks, stories and knowledge, there are experiences to be woven together, helping our clients achieve greater success. And through this work, it is the collective genius that carries the day.

Stories

Let’s start weaving together those stories.

Knowledge

Let’s combine our knowledge and experience.

Alignment

Let’s align our networks.

Collective Genius

And let’s allow our collective genius to carry the day.

Don’t Be Shy

If we didn’t answer all of your questions, feel free to drop us a line anytime.